Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title An assessment of measurement invariance between online and mail surveys
Year 2005
Access date 02.04.2009
Abstract

One of the latest trends in marketing research is the increasing use of online surveys, which offer lower costs and faster responses. Yet, critics question whether data collected via online surveys are equivalent to data collected via traditional mail surveys. Since existing evidence from the comparison of Web-based and paper-and-pencil surveys is inconclusive, we empirically examine the equivalence of online and traditional mail surveys in a marketing context.

Access/Direct link

Homepage (abstract)/(full text)

Year of publication2005
Bibliographic typeGeneric - other
Full text availabilityFurther details
Print

Web survey bibliography - 2005 (76)

Page:
  • 1
  • 2
Page:
  • 1
  • 2